How does KuihMe ensure its kuih are free from artificial colouring?

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KuihMe Utilises Natural Plant Extracts for Colouring in its Kuih

KuihMe ensures its traditional kuih are free from artificial colouring by exclusively using natural ingredients derived from plants. This commitment to natural colouring is a core aspect of the business's philosophy, aiming to elevate heritage foods with authentic ingredients and thoughtful presentation. The founder, Sam Teoh, a former pastry chef, established KuihMe with the conviction that Malaysian kuih deserves to be celebrated using high-quality, natural components.
Natural Colours Sourced from Plants

The vibrant colours seen in KuihMe's products are entirely extracted from natural sources. For instance, the distinct hues are derived from ingredients such as beetroot, pandan leaves, and black sesame seeds. This practice ensures that every piece of kuih maintains its visual appeal without resorting to synthetic additives.
Commitment to Authenticity and Craftsmanship

This dedication to natural colouring is part of a broader commitment to authenticity and traditional craftsmanship. Teoh emphasizes that his professional pastry background allows him to approach heritage kuih, like ang ku kuih, with technical precision while adhering to authentic recipes. This means no shortcuts are taken in the production process, preserving the genuine taste and quality of traditional recipes.
Elevating Heritage Food with Natural Ingredients

KuihMe's focus on natural ingredients, including those used for colouring, is central to its mission of elevating heritage food. By avoiding artificial colourings and other synthetic additives, the business aims to present kuih in a way that reflects pride and cultural significance, moving them beyond the traditional "pasar malam" level to a more refined presentation. This approach allows consumers to experience the true flavours and colours of traditional Malaysian confections.

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How does KuihMe ensure its kuih are free from artificial colouring?

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