How does LumiHealth encourage healthier lifestyles among Singaporeans?

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LumiHealth incentivises healthier lifestyles through a gamified, personalised programme offering rewards for task completion.

The LumiHealth app, a collaboration between Singapore's Health Promotion Board (HPB) and Apple, aims to encourage healthier lifestyles by providing users with a personalised programme. This initiative leverages the Apple Watch and an iPhone to engage users in a gamified experience where they can earn rewards of up to S$380 over two years for completing health-related tasks.
Personalised Health Journeys

LumiHealth develops a tailored programme for each user, utilising Apple's algorithms to adapt based on personal data such as age, weight, and gender. Similar to the daily goals on an Apple Watch, users are guided through various tasks designed to promote well-being. The app features an intergalactic explorer character that users help navigate home, with the journey's progression linked to the user's individual metrics.
Gamified Engagement and Rewards

The app incorporates a gamified experience to make participation more engaging. Users actively guide a character, and in doing so, they can accumulate rewards valued at up to S$380 over the app's two-year duration. These earned rewards can then be redeemed at a range of retail partners, including well-known establishments like Cold Storage, 7-Eleven, and Watsons.
Data Privacy and Security Measures

Apple has placed a strong emphasis on user privacy within the LumiHealth initiative. Participation in data sharing is optional, with users able to opt-in or opt-out at any time. The collected user data is encrypted and stored securely in compliance with Singapore's stringent data privacy laws, with its use strictly limited to personalising the app experience. Furthermore, the collected data will not be sold or shared for marketing purposes.
Device Dependency

A notable aspect of LumiHealth is its requirement for specific Apple devices. To utilise the app, users must possess both an Apple Watch and an Apple iPhone. This contrasts with other health programmes, such as the Live Healthy SG programme, which previously partnered with Fitbit wearables compatible with both Android and iPhones. While this device dependency might be a consideration, Android users can still access other HPB initiatives like the Healthy 365 initiative.

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How does LumiHealth encourage healthier lifestyles among Singaporeans?

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