How does Mihas 2023 aim to boost participation from Malaysian MSMEs?

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Mihas 2023 Enhances MSME Participation Through Strategic Collaborations and Targeted Programmes

Mihas 2023 is implementing a strategy focused on enhanced strategic collaboration with various government bodies and state entities to significantly increase the involvement of local companies, particularly micro, small, and medium enterprises (MSMEs). This inclusive approach is being facilitated through initiatives such as the international sourcing programme and dedicated knowledge-sharing sessions designed to connect MSMEs with global markets and expertise. The 19th edition of Mihas has actively engaged 34 government agencies to support these objectives, underscoring a concerted effort to broaden participation beyond traditional sectors.
Fostering Collaboration with Government and State Entities

The overarching strategy for Mihas 2023 involves forging stronger partnerships with ministries, government agencies, and state governments. Malaysia External Trade Development Corporation (Matrade) has highlighted that this collaborative framework is specifically designed to ensure a greater presence and engagement from local businesses, with a pronounced emphasis on MSMEs. The participation of 34 government agencies in this edition signifies a coordinated effort to leverage public sector resources and networks to support smaller enterprises.
Facilitating Global Market Access for Exporters

A key component of Mihas 2023's strategy to boost participation is the international sourcing programme. This initiative has successfully brought together nearly 500 international buyers who are scheduled to conduct business meetings with 822 Malaysian exporters. This programme provides a crucial platform for Malaysian companies, including MSMEs, to connect directly with potential global partners, explore export opportunities, and understand international market demands.
Providing Insights Through Expert Engagements

The knowledge hub at Mihas 2023 is set to feature "meet-the-experts" sessions, offering valuable insights into current industry trends, market access strategies, and specific sourcing requirements. These sessions facilitate direct engagement between Malaysian businesses and premium international buyers, allowing for a deeper understanding of what is needed to succeed in global markets. Prominent business leaders from chambers of commerce and trade associations will moderate these discussions, promoting a robust exchange of knowledge and fostering collaborative relationships.

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How does Mihas 2023 aim to boost participation from Malaysian MSMEs?

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