How does renting Raya outfits support circular fashion principles?

Question

Accepted Answer

Raya Outfit Rentals Align with Circular Fashion by Maximising Garment Lifecycles

The practice of renting Raya outfits actively supports circular fashion principles by significantly extending the lifespan and utility of garments. This model ensures that individual pieces of clothing are worn by multiple individuals over time, thereby maximising their value and reducing the need for new production. This contrasts with the traditional linear model of "take-make-dispose," which contributes to textile waste.
Extending Garment Lifecycles Through Shared Use

Instead of a single outfit being worn only a few times and then stored, rental services facilitate a continuous cycle of use. For example, a single baju kurung or kebaya can be rented out to numerous customers throughout the festive season and beyond, for various occasions such as photography sessions or gatherings. This shared access model inherently reduces the demand for new garment production, directly addressing the environmental impact associated with fast fashion.
Reducing Consumption and Waste

By offering access to a variety of designs at a fraction of the purchase price, rental services encourage consumers to opt for renting over buying new clothes for each Aidilfitri. This shift in consumer behaviour directly curtails the number of new outfits purchased annually. For instance, while buying new outfits can range from RM300 to RM1,000, rental fees typically fall between 10 to 30 per cent of the original price, often starting as low as RM45 for a three-day rental. This economic incentive, coupled with a growing awareness of clothing waste, drives a reduction in overall textile consumption.
Promoting a Culture of Access Over Ownership

The increasing popularity of renting Raya outfits signifies a broader societal move away from a culture of ownership towards a culture of access, particularly within the fashion industry. This trend is amplified by factors such as the rising cost of living and a desire to experiment with diverse styles without the financial burden or the accumulation of unworn clothing. Services like KITAR, operating for over three years, and newer ventures like Nur Alyaniesya Pazimu's business, which started six months ago, highlight this evolving consumer preference. This shift prioritises the experience and variety offered by access, rather than the perpetual possession of goods.

Reading history

Hide →

This history is cleared when the page is closed.

How does renting Raya outfits support circular fashion principles?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

2

0

0

Share with friends