How does Resorts World Genting’s CNY in the Sky reshape Chinese New Year storytelling?

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Resorts World Genting's "CNY in the Sky" Initiative Reimagines Chinese New Year Storytelling Through Immersive Experiences and a New Mascot

Resorts World Genting's "CNY in the Sky" initiative is transforming Chinese New Year storytelling by integrating time-honoured traditions with modern, immersive narrative techniques. Central to this approach is the debut of a brand film that sets a festive tone with a narrative inspired by the spirit of the occasion, offering a refreshed perspective on traditional storytelling while honouring established customs. This strategy also leverages the Genting SkyWorlds Immersive Studio, recognised by the Malaysia Book of Records as the highest-altitude immersive attraction, to enhance the guest experience through creative and high-altitude storytelling.
Debut of a Culturally Inspired Brand Film

The cornerstone of the "CNY in the Sky" campaign is the launch of the Chinese New Year 2026 brand film. This film serves as the primary vehicle for the initiative's storytelling, aiming to capture the essence of the festive season through a narrative that is both contemporary and respectful of cultural roots. Developed with input from key collaborators such as Sandeep Joseph, CEO and Co-Founder of Ampersand Advisory, and film director Chew Boon Wai, the film represents a deliberate effort to evolve how Chinese New Year themes are presented, blending visual craftsmanship with cultural nuance to create a resonant, multi-generational story.
Introduction of the Tian Ma Mascot

A significant element in reshaping the narrative is the introduction of Tian Ma, the Horse zodiac mascot for 2026, as the newest member of Genting’s Highland Heroes family. Tian Ma embodies progress and renewal, values that are intrinsically linked to the spirit of Chinese New Year. The inclusion of a distinct mascot provides a visual anchor for the campaign's storytelling, offering a fresh character through which to convey festive messages and themes of moving forward. Limited-edition Tian Ma plush toys are also available for Genting Rewards members, further integrating the mascot into the celebratory experience.
Leveraging Immersive Entertainment Technology

The "CNY in the Sky" initiative capitalises on the unique capabilities of the Genting SkyWorlds Immersive Studio, which has been recognised by the Malaysia Book of Records. As the country's highest-altitude immersive attraction, the studio provides a distinct setting for presenting Chinese New Year-themed visuals and narratives. Guests visiting the theme park between January 9 and March 3, 2026, can engage with these immersive experiences, which are designed to offer a more profound and memorable connection to the festive storytelling through advanced visual and sensory engagement.
Holistic Celebration Beyond the Screen

Beyond the brand film and immersive studio, the "CNY in the Sky" celebration encompasses a wide array of activities designed to weave storytelling into the overall guest experience. This includes curated dining experiences such as reunion dinners and Yee Sang, alongside traditional performances like lion dance parades and cultural shows. Spencer Lee, Executive Vice President of Sales, Marketing and Public Relations at RWG, highlighted the aim to create meaningful and memorable festive moments that bring families together, underscoring that the storytelling extends beyond digital mediums to encompass all aspects of the resort's Chinese New Year offerings.

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How does Resorts World Genting’s CNY in the Sky reshape Chinese New Year storytelling?

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