How does Rooh Afza unite India and Pakistan despite historical conflict?

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Rooh Afza Serves as a Unifying Cultural Emblem for India and Pakistan

Despite decades of political tension and conflict, the shared love for Rooh Afza, a 115-year-old pink beverage, acts as a cultural unifier between India and Pakistan. This ultra-sweet concoction, made from a secret recipe of herbs and fruits, has not only endured the 1947 partition but has flourished on both sides of the border, offering a moment of shared enjoyment and comfort. Its enduring popularity, particularly during the hot summer months and religious observances like Ramadan, highlights its deep integration into the daily lives and traditions of people in both nations.
A Shared Heritage Rooted in Old Delhi

The origins of Rooh Afza trace back to 1907 in Old Delhi, where it was first produced by Hakim Hafiz Abdul Majeed, a practitioner of traditional medicine. Following the partition of British India in 1947, the legacy of Rooh Afza was divided between the two newly formed nations. One son remained in Delhi to continue the business as Hamdard India, while the other established Hamdard Pakistan. This division, however, did not diminish the drink's appeal; instead, it ensured its continued presence and popularity in both countries, becoming a symbol of a shared past.
Enduring Popularity Amidst Climate Challenges

Rooh Afza's blend of fruits and herbs is traditionally believed to offer relief from the harsh, dusty summer winds of the subcontinent, known as the "loo." With climate change leading to increasingly hotter summers across South Asia, the drink's cooling properties have become even more relevant. This heightened need for effective thirst-quenchers is contributing to a rise in Rooh Afza's popularity and sales in both India and Pakistan, as people seek traditional remedies for escalating temperatures.
Diverse Preparations and Cultural Significance

On both sides of the border, Rooh Afza is enjoyed in various forms, reflecting local tastes and traditions. In Old Delhi, vendors like Firoza create their own unique versions, such as "Sharbat e Mohabbat," by mixing the concentrate with milk, ice, and fruits like watermelon. Similarly, in Pakistan, Rooh Afza is a staple during Ramadan, served with the Iftar feast to break the fast, and remains a summer favourite. At a stall in Karachi, it is prepared with diced watermelon, garnished with a date, and served with a straw, showcasing the drink's versatility and its place in everyday celebrations and rituals.

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How does Rooh Afza unite India and Pakistan despite historical conflict?

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