How does scenery factor into Tour de France route planning?

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Scenery is a Key Element in Tour de France Route Planning

The visual appeal of the landscape is a significant consideration in the selection of Tour de France routes, as organisers acknowledge that the beauty of the regions traversed contributes to the overall viewing experience for both spectators present and those watching on television. Tour director Christian Prudhomme emphasizes that while sporting considerations like varied terrain—encompassing flat stretches, medium mountains, and challenging mountain passes—are important, the race is also designed to showcase the distinctiveness of different French regions. Areas such as Brittany, the north of France, and Normandy are highlighted as examples of locations that offer unique visual backdrops and have historically drawn large crowds, influencing the decision to revisit them over several years.
Visual Appeal Enhances Viewer Engagement

The inclusion of stunning scenery is explicitly cited as a factor because it is recognised that "people also watch the Tour for the beauty of its landscapes." This aesthetic dimension is considered integral to the race's broad appeal, complementing the athletic competition. Prudhomme explains that the route planning process aims to provide a comprehensive experience, blending sporting challenges with the visual richness of the French territory.
Strategic Stage Selection for Maximum Audience Impact

Beyond general scenic beauty, specific stages are given particular attention to maximise audience engagement. Weekend stages and the stage coinciding with Bastille Day, France's national holiday, are prioritised due to their consistently large television audiences. The rationale is that these high-visibility moments are ideal opportunities to showcase the most picturesque and captivating landscapes, thereby enhancing the event's overall attractiveness to a global viewership.
Balancing Sporting Demands with Regional Identity

While sporting challenges are paramount, the route planning process also seeks to integrate the unique character of different regions. Prudhomme notes that while purely sporting routes could be constructed in many areas, the decision-making process deliberately incorporates regions like Brittany, known for its cycling heritage, or Normandy, which has a strong history of enthusiastic fan support. This approach ensures that the Tour de France not only tests the athletes but also celebrates the diverse cultural and visual identity of France across its 21 stages, typically spanning around 3,000 kilometres.

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How does scenery factor into Tour de France route planning?

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