How does Thai SELECT promote authentic Thai cuisine globally?

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Thai SELECT Promotes Authentic Thai Cuisine Globally Through Certification and Enhanced Standards

The Thai SELECT initiative serves as a crucial mechanism for promoting authentic Thai cuisine worldwide by certifying outstanding restaurants and ready-to-eat food products that adhere to genuine flavors and traditional cooking techniques. This certification, awarded by the Ministry of Commerce, has recently undergone an upgrade to a four-tiered star system, comparable to Michelin stars, to better align with international standards and clearly communicate the authenticity of Thai culinary offerings to consumers globally.
Enhanced Certification Criteria and Tiers

The Ministry of Commerce has refined the Thai SELECT certification by introducing four distinct levels, marked with stars. These tiers, namely Thai SELECT 3 Stars, Thai SELECT 2 Stars, Thai SELECT 1 Star, and Thai SELECT Casual, are designed to provide a clearer and more internationally recognized benchmark for culinary excellence. This structured approach ensures that consumers can more easily identify and trust establishments and products that truly represent authentic Thai tastes and cooking methods.
Global Recognition and Reach of Certified Entities

The Thai SELECT label is applied to a significant number of Thai culinary businesses and products worldwide. Currently, over 1,800 out of more than 18,800 Thai restaurants globally have earned the Thai SELECT certification. Additionally, more than 900 ready-to-eat Thai food products from over 100 companies proudly carry the Thai SELECT mark, indicating a broad and growing international presence for certified authentic Thai offerings.
Showcasing Authentic Flavors Through Culinary Events

Events like the "Thai SELECT Royal Gala Night" play a pivotal role in spotlighting Thai cuisine and the Thai SELECT label on a global scale. Themed "THE FIVE SPIRITS OF THAI TASTE," the gala dinner featured a five-course meal where each dish represented a distinct Thai flavor profile – sour, salty, spicy, creamy, and sweet. This event, organized by the Department of International Trade Promotion (DITP), brought together acclaimed chefs associated with the Thai SELECT initiative to interpret these core tastes, demonstrating the depth and diversity of authentic Thai culinary artistry.
Commitment to Elevating Thai Culinary Arts

Beyond the existing certification and star system, the Ministry of Commerce is actively working to further elevate the global standing of the Thai SELECT program. This includes plans to introduce the "Orchid Star of Honor" emblem, which will signify the highest level of refinement in Thai culinary arts. This ongoing commitment aims to ensure that Thai cuisine is not only recognized for its authenticity but also celebrated for its sophisticated and evolving nature on the international stage.

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How does Thai SELECT promote authentic Thai cuisine globally?

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