How does the Group encourage customers to reduce waste at source?

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The Group Implements Multiple Strategies to Encourage Waste Reduction at Source

The Group actively promotes waste reduction at source by incentivising customers to bring their own bags and containers, offering sustainable alternatives for disposable items, and providing educational initiatives. These efforts aim to integrate environmental consciousness into the daily shopping habits of its customers, thereby minimising the reliance on single-use plastics and other disposable materials. The company has observed significant success in its campaigns, with a high percentage of its members adopting reusable bag practices.
Incentivising Reusable Bags and Containers

A cornerstone of the Group's strategy involves encouraging customers to bring their own shopping bags, a practice that has seen up to 98% of its members participating. Furthermore, for food purchases, customers are offered cash rebates when they utilise their own containers. This direct financial incentive serves as a strong motivator for adopting reusable options for everyday purchases.
Providing Sustainable Alternatives to Disposable Items

Beyond encouraging reuse, the Group actively provides sustainable alternatives to common disposable products. Customers can opt for paper bags for loose fruits and vegetables instead of plastic ones. For gift wrapping, reusable furoshiki made from organic Indian cotton are available as an eco-friendly substitute for traditional plastic-based wrapping. The Group is also introducing plastic-free food paper for wrapping bulk meat and cheese products and will offer reusable FSC®-certified eco-friendly paper shopping bags.
Offering Biodegradable and Reusable Utensils and Packaging

The Group also focuses on the materials used for immediate consumption and packaging. They provide food-safe utensils made from biodegradable materials, such as raw sugar cane fibre tasting cups, birch wood cutlery, and paper drinking straws. Additionally, plans are in place to introduce reusable ice gel packs for rent, replacing single-use bags of ice for frozen food, and Little Mermaid bakeries will use paper bags for unpackaged bread products.
Establishing ECO Stations for Recycling and Reuse

To further facilitate waste reduction and recycling, the Group is launching new multifunctional self-service ECO stations. These stations are designed to collect polystyrene for recycling and provide facilities for the reuse of shopping bags and paper box packaging. This initiative creates a centralised point for customers to engage in sustainable practices beyond their immediate purchase.

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How does the Group encourage customers to reduce waste at source?

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