How does The Artisans Haven support its sellers with marketing?

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The Artisans Haven Provides Marketing Support Through Various Channels

The Artisans Haven (TAH) actively supports its sellers with marketing by assisting them with promotions on platforms such as exhibitions and Facebook Live sessions. This support extends to digital marketing and e-commerce, aiming to enhance seller visibility and sales. TAH's commitment to seller growth is further demonstrated through its revamped e-commerce platform, which seeks to drive significant incremental revenue.
Assistance with Promotional Activities

TAH's marketing team plays a direct role in promoting sellers' products. This includes facilitating participation in physical events like exhibitions, which provide opportunities for direct customer interaction and product showcasing. Furthermore, the team leverages live streaming capabilities on platforms such as Facebook Live to engage audiences and drive sales in real-time.
Development of E-commerce Capabilities

The organisation is focused on enhancing its sellers' online presence and sales potential through its e-commerce platform. This includes offering technology that facilitates easier shopping for customers and reduces the investment burden for small businesses in setting up their own online retail infrastructure. By integrating retail and payment technology, TAH aims to streamline the online sales process for its vendors.
Collaboration and Future Revenue Targets

Looking ahead, TAH has set ambitious goals for revenue growth and seller expansion. The organisation aims to generate at least RM1 million in incremental revenue and plans to increase its seller base in the upcoming year. This expansion will be driven by collaborations with various partners, further extending the reach and support network available to its artisans.

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How does The Artisans Haven support its sellers with marketing?

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