How does the new contract address the use of artificial intelligence in filmmaking?

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New Contract Includes Provisions for AI Use in Filmmaking

The newly ratified three-year contract between the SAG-AFTRA actors union and major studios establishes guidelines for the use of artificial intelligence (AI) in filmmaking. The agreement mandates that studios must secure permission from actors before utilising their digital likenesses and provide compensation for such usage. This development comes after significant labour disputes that halted Hollywood production for months.
Guardrails on Digital Likenesses

A key component of the contract focuses on regulating the application of AI. Under the terms, studios are required to obtain explicit consent from actors to employ their digital representations. Furthermore, the agreement stipulates that actors must be compensated for any use of their digital likenesses, aiming to protect their image rights and economic interests.
Concerns Over AI's Impact

Despite the inclusion of these provisions, some actors have voiced concerns that the contract does not offer sufficient safeguards against the misuse of AI. Critics argue that the agreed-upon language could potentially permit the creation of "synthetic performers," a development that might diminish the demand for human actors in the industry.
Resolution of Labour Disputes

The approval of this contract by 78 per cent of voting SAG-AFTRA members marks the formal end to a six-month period of Hollywood labour disputes. This agreement, alongside a separate contract ratified by the writers' union in October, brings a close to strikes that significantly impacted film and television production, leading to delays in major movie releases such as Dune: Part Two and Marvel's Thunderbolts.

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How does the new contract address the use of artificial intelligence in filmmaking?

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