How does the event highlight the availability of Malaysian ingredients abroad?

Question

Accepted Answer

Virtual Cooking Sessions Showcase Global Availability of Malaysian Ingredients

The virtual cooking sessions, organised by the Ministry of Agriculture and Food Industries of Malaysia (MAFI) in collaboration with the Masters of Malaysian Cuisine (MOMC), serve to highlight the global availability of Malaysian ingredients. These events feature a collective of Malaysian chefs based around the world, who demonstrate how to prepare various heritage dishes using these ingredients. The initiative, which began last year, aims to champion Malaysia's rich food heritage on an international stage.
International Demonstrations Feature Diverse Malaysian Dishes

The event unfolds globally with virtual cooking demonstrations taking place in locations such as Sydney, Dubai, the United Kingdom, and South Africa, commencing in Sydney on March 27. Malaysian chefs like Debbie Teoh, who will be preparing 'pengat', a dish traditionally served during Chap Goh Meh, are central to these demonstrations. Other participating chefs include Bob Adnin, Dave Murugaya, Johari Edrus, Zaleha Olpin, Rene Juefri, MOMC founder Jackie M, and Liam Ghani.
Collaboration with Culinary Personalities and Tourism Bodies

The Masters of Malaysian Cuisine actively partners with various entities to amplify their reach. These collaborations include Tourism Malaysia, numerous Facebook cooking groups, cookbook author Lara Lee, and popular YouTubers Mark O'Dea and JetLag Warriors. Furthermore, recipes shared by Raja Permaisuri Agong Tunku Azizah Aminah Maimunah Iskandariah have also been featured and cooked by the MOMC chefs during their demonstrations, adding a royal endorsement to the culinary showcase.
Showcasing Heritage Cuisine and Ingredient Utilization

The virtual sessions spotlight a range of Malaysian heritage dishes, such as kerutuk itik salai, Peranakan keluak chicken curry, Chettinad varuval mushrooms, 'pengat', 'kuih cara', and 'ikan bilis kicap Che Minah sayang'. By preparing these dishes virtually, the chefs implicitly demonstrate that the necessary Malaysian ingredients are accessible to a global audience, thereby promoting their international availability. Participants can subscribe to receive notifications for live demonstrations and access an e-compilation of recipes from the participating chefs.

Reading history

Hide →

This history is cleared when the page is closed.

How does the event highlight the availability of Malaysian ingredients abroad?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends