How does the YES Kasi Up B40 initiative help the B40 community?

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The YES Kasi Up B40 initiative provides free mobile data to assist lower-income Malaysians
The YES Kasi Up B40 initiative offers 40GB of free mobile data for 60 days to individuals in the B40 community. This programme aims to bridge the digital divide by ensuring data accessibility for learning, working, and conducting business. Eligible individuals can receive a free YES SIM card delivered to their homes by providing their contact details on the initiative's website.
Provision of Free Data for 60 Days
Under the YES Kasi Up B40 initiative, registered members of the B40 community receive 40GB of free data. This data allowance is valid for 60 days upon activation through the MyYes app. The initiative is designed to provide essential internet access to those who may struggle with connectivity costs.
Continuation of Educational Support Programmes
This initiative builds upon YES's previous Learn-From-Home programme, launched a year prior. The earlier programme provided 40GB of free data and, in some cases, free phones to B40 students attending government schools. This educational support has already benefited close to 450,000 Malaysian children, enabling them to access educational content and continue learning during lockdowns.
Addressing the Digital Divide and Economic Challenges
YES aims to extend free data access to all individuals within the B40 group nationwide. This effort is driven by the understanding that internet access is now a crucial necessity for economic participation, especially as markets reopen and many face job losses and income deprivation. The initiative seeks to empower Malaysians to learn, work, develop businesses, and access essential goods and services online.
Broader YES Initiatives for Accessibility
Beyond the Kasi Up B40 programme, YES has introduced other initiatives to enhance data accessibility. These include the YES Databack programme, which rewards Shopee shoppers with free data for their purchases, and the YES Kasi Up Prepaid 15, an affordable prepaid plan. Additionally, the YES Kasi Up Postpaid 49 offers the first six months free on a two-year contract, and the YES Kasi Up Refer & Earn programme allows subscribers to earn rewards for referring new customers.

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How does the YES Kasi Up B40 initiative help the B40 community?

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