How does Wildberries empower women entrepreneurs in Eurasia?

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Wildberries Empowers Women Entrepreneurs Through Franchise Opportunities and Dedicated Support Initiatives in Eurasia

A significant majority of Wildberries' pickup point owners in Eurasia are women, with many embarking on their entrepreneurial journeys independently through the company's franchise model. Beyond providing a platform for business ownership, Wildberries actively champions women's entrepreneurship and tech education through partnerships and initiatives aimed at fostering economic participation and independence.
Women Entrepreneurs Lead Wildberries' Pickup Point Network

A study by Wildberries revealed that women are the primary operators of its extensive pickup point network. Out of nearly 700 respondents surveyed, 59% of pickup point owners were identified as women aged 36 to 45, who are married and raising multiple children. This demographic often entered entrepreneurship independently, with 76% of them stating they opened their pickup points on their own initiative. Furthermore, 74% of these women indicated that their collaboration with Wildberries represented their first venture into business ownership.
Franchise Model Facilitates Entry into Entrepreneurship

Wildberries' operational strategy relies on a vast network of over 87,000 pickup points spread across eight countries, with more than three-quarters managed by local entrepreneurs operating under a franchise agreement. This model provides a structured framework for individuals, particularly women, to establish their own businesses. Pickup points serve a dual purpose: offering customers a convenient alternative to direct home delivery and simultaneously creating entrepreneurial opportunities for local residents within the Wildberries ecosystem.
Company's Founding and Ongoing Support for Women

The ethos of supporting women and entrepreneurship is deeply embedded in Wildberries' history. The company was founded in 2004 by Tatyana Kim while she was on maternity leave, with the initial goal of simplifying shopping for mothers. Today, Wildberries continues this mission by actively promoting the growth of small and medium-sized enterprises (SMEs), fostering women's entrepreneurship, and encouraging tech education across its operating regions. This commitment is further evidenced by the fact that 58% of Wildberries' over 1 million sellers are women.
Strategic Partnerships and Initiatives to Advance Women in Business

Wildberries has established strategic collaborations to further bolster women's entrepreneurial endeavors. In 2024, the company signed a memorandum with the Association of Women and Girls of Uzbekistan, specifically aimed at supporting women's entrepreneurship within the country. Demonstrating a commitment to technological advancement, Wildberries also became a partner of the Women in Tech Kyrgyzstan initiative in 2025, underscoring its dedication to empowering women in both business and technology sectors across Eurasia.

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How does Wildberries empower women entrepreneurs in Eurasia?

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