How does Wildberries plan to double user donations on its new platform?

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Wildberries to Match User Donations on New RWB Participation Platform

Wildberries plans to double user donations made through its new RWB Participation platform during the initial month of its operation. This initiative is part of the platform's broader goal to encourage user engagement with the company's environmental, social, and governance (ESG) projects. The RWB Participation platform aims to centralise Wildberries' sustainability efforts and facilitate direct contributions from its customer base.
Doubling Donations for Initial Month

During the first month following the launch of the RWB Participation platform, Wildberries will implement a matching donation program. For every amount donated by users to verified charitable foundations featured on the platform, Wildberries will contribute an equivalent amount, effectively doubling the impact of individual contributions. This strategy is designed to incentivise early adoption and participation in the platform's charitable initiatives.
Verified Charitable Foundations Featured

The RWB Participation platform includes a dedicated Charity section that showcases a curated list of charitable foundations. These organizations have undergone a verification process by Wildberries to ensure their legitimacy and impact. The featured foundations focus on a range of causes, including support for children, adults, the elderly, animal welfare, environmental protection, and cultural preservation efforts.
Encouraging ESG Engagement

The introduction of the RWB Participation platform reflects a growing customer interest in ESG and charitable activities, as indicated by a company survey. In May, 79% of Wildberries customers reported participating in charitable initiatives, with a significant portion expressing a desire to increase their involvement. The platform provides a structured and accessible avenue for customers to engage with these causes, aligning with Wildberries' commitment to sustainability within its marketplace operations.

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How does Wildberries plan to double user donations on its new platform?

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