How has consumer perception of local products changed?

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Consumer Perception of Local Products Has Shifted Positively

The perception of local products among Malaysian consumers has undergone a significant positive transformation, moving from skepticism regarding quality to increased confidence and acceptance. This shift has been instrumental in the success of initiatives like the Buy Malaysian Products Campaign (KBBM), contributing to a stimulated domestic economy.
Increased Confidence in Quality

Previously, a notable segment of Malaysian consumers harboured doubts about the quality of locally manufactured goods. However, this sentiment has evolved, with consumers now demonstrating a greater willingness to trust and purchase products made in Malaysia. This growing confidence is a direct outcome of sustained efforts to promote and improve local offerings.
Campaign Effectiveness in Driving Change

The Buy Malaysian Products Campaign (KBBM), which has been in effect since 1984 and was rebranded in 2009, has played a crucial role in this perceptual change. The campaign's continued success, evidenced by rising sales figures even during challenging periods like the Covid-19 pandemic, underscores its effectiveness in influencing consumer attitudes and purchasing behaviour.
Economic Stimulation Through Local Purchases

The uptrend in sales of Malaysian products, partly driven by campaigns like KBBM, has demonstrably stimulated the domestic economy. For instance, in the previous year, sales through the marketplace reached RM142 million with over 1.07 million stock-keeping units (SKU). Additionally, sales recorded at hypermarkets, supermarkets, and convenience stores exceeded 173,000 SKU, generating a total sales value of RM3.08 billion.
Diversification and Innovation in Local Products

The evolution of local products has also been impressive, extending beyond traditional categories. The KBBM initiative now encompasses a wide array of goods, including food and beverages, cosmetics, beauty and personal care items, apparel, accessories, and notably, local craft products that reflect Malaysia's cultural identity. This diversification and innovation have broadened the appeal of Malaysian-made items.

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How has consumer perception of local products changed?

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