How has Elica Equity revitalised the ageing property?

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Elica Equity Revitalised the Ageing Property Through Adaptive Reuse and Cultural Integration

Elica Equity Sdn Bhd revitalised an ageing property in Kuching through a comprehensive redevelopment project that focused on adaptive reuse, the integration of local cultural elements, and the creation of a dynamic urban destination. The initiative aimed to preserve a familiar landmark while transforming it into a modern facility that serves both the local community and visitors to Sarawak. This project involved not only updating the physical structure but also infusing it with local artistic and cultural expressions, thereby breathing new life into the site.
Adaptive Reuse of a Familiar Landmark

The core of Elica Equity's strategy involved the adaptive reuse of the existing property, which was perceived by many as an ageing hotel. Managing director Dato Bobby Ting Sie Ching saw this not as a decline but as an opportunity to preserve a recognisable landmark and transform it into a vibrant destination. This approach ensured that the building's historical significance was maintained while its functionality and aesthetic were updated to meet contemporary standards. The redevelopment successfully updated the property's exterior through new façade architecture, which created a contemporary landmark while retaining elements of its original architectural heritage.
Integration of Local Cultural Heritage and Design

The voco Kuching hotel, a key component of the redevelopment, draws significant inspiration from Sarawak's cultural heritage. The interiors feature contemporary design that is complemented by locally inspired experiences and thoughtful design choices. This approach seeks to offer guests an immersive experience that reflects the rich cultural tapestry of Sarawak. Furthermore, the project actively showcased local creativity through collaborations with Sarawakian musician Alena Murang and Malaysian fashion designer Jonathan Liang, integrating their artistic contributions into the hospitality experience.
Enhancing Urban Connectivity and Pedestrian Experience

Beyond the hotel itself, the redevelopment focused on improving the surrounding urban environment and enhancing the connection between the property and the city. A redesigned five-foot way was implemented at street level to create a more welcoming and accessible pedestrian experience for the public. Additionally, outdoor spaces surrounding the AMPM area were developed to serve as social hubs, fostering interaction between hotel guests and the city's residents, thereby transforming the property into an integrated part of the urban fabric.

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How has Elica Equity revitalised the ageing property?

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