How has Nutri-Grade labelling improved pre-packaged beverage health grades?

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Nutri-Grade labelling has nearly doubled the share of pre-packaged beverages that qualify as healthier A or B drinks.

The labelling system, introduced in late 2022, grades drinks from A to D based on sugar and saturated fat content, and Grade D products face a total advertising ban. In 2017, only 37 per cent of pre-packaged beverages sold would have earned an A or B grade, but by 2024 that figure had risen to 73 per cent.
The grading system changed what consumers see on shelves
Nutri-Grade gives drinks a clear A to D rating based on sugar and saturated fat levels. That made it easier for shoppers to distinguish between healthier and less healthy beverages at the point of sale.
The improvement is measured against 2017 sales data
The key comparison is between 2017 and 2024. In 2017, just 37 per cent of pre-packaged beverages sold would have qualified for A or B, while in 2024 the share reached 73 per cent.
The policy was paired with restrictions on the least healthy drinks
Grade D beverages are subject to a total advertising ban. That added pressure on manufacturers and sellers while the labelling scheme pushed the market toward drinks with lower sugar and saturated fat.
The results were strong enough to draw international recognition
The shift in beverage grades helped Singapore win the 2024 WHO Healthy Cities Recognition Award. The World Health Organization described the scheme as a global blueprint for shaping healthier food environments.

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How has Nutri-Grade labelling improved pre-packaged beverage health grades?

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