How has Proton e.MAS achieved over 30,000 EV registrations in 20 months?

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Proton e.MAS Achieves Over 30,000 EV Registrations in 20 Months Through Network Expansion and Local Assembly

Proton e.MAS has achieved over 30,000 electrified vehicle (xEV) registrations in Malaysia within a 20-month period, with 30,293 units registered domestically as of July 31. This rapid growth is attributed to increasing consumer trust in electric mobility and the swift adoption of EVs in the Malaysian market, supported by an expanded dealership and service network, as well as enhanced local production capabilities.
Expanded National Network Supports Customer Accessibility

The company has significantly broadened its physical footprint to cater to the growing demand, now operating 58 dealerships, 45 service centres, and 10 body and paint facilities across Malaysia. This extensive network aims to provide customers with convenient access to sales, maintenance, and repair services, which is crucial for fostering confidence in new vehicle technologies like electric mobility. Additionally, Proton e.MAS offers an integrated charging map that identifies over 4,700 charging points, covering more than 90% of the country, further addressing potential range anxiety for EV owners.
Increased Local Assembly Enhances Production Capacity and Content

Proton e.MAS has made substantial investments to bolster its local manufacturing capabilities, injecting RM37 million to expand its dedicated EV assembly plant. This expansion has increased the plant's annual capacity from 20,000 to 42,000 units, positioning the company to meet rising domestic demand and support its export initiatives. Furthermore, all three Proton e.MAS models are now assembled locally, with the Proton e.MAS 7 plug-in hybrid model incorporating 30% local content, indicating a growing commitment to developing a domestic EV supply chain.
Strong Sales Performance Exceeds Previous Milestones

The brand's sales trajectory demonstrates a significant acceleration in EV adoption. Within 2026 alone, Proton e.MAS surpassed 20,000 registrations, a figure that already exceeded its total sales for the entirety of 2025 by the first half of that year. This performance highlights a robust and growing market acceptance of electric vehicles in Malaysia.
Growing Consumer Confidence Drives Adoption

Chief Executive Officer Zhang Qiang has explicitly cited growing consumer confidence in electric mobility as a primary driver for this achievement. This increased trust, coupled with the rapid pace of EV adoption in Malaysia, suggests that consumers are increasingly considering and purchasing xEVs as part of their everyday transportation choices.

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How has Proton e.MAS achieved over 30,000 EV registrations in 20 months?

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