How has the government eased restrictions on traders holding sales?

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Government Eases Restrictions on Traders Holding Sales with Quota Removal and Streamlined Processes

The government has significantly eased restrictions on traders organising sales by removing previous quota limitations and implementing a more efficient, online-based notification system. These amendments, effective from January 2, aim to make enforcement more relevant to current trade developments, support trader creativity, and ultimately help reduce the cost of living, while still maintaining robust consumer protection measures.
Removal of Quota Limitations

Previously, traders were restricted to holding a maximum of four cheap sales annually. This quota comprised three periods set by the government and one chosen by the trader. The amendments have removed these specific quota limits, allowing traders to organise sales based on their own suitability and affordability, thereby offering greater flexibility in their marketing strategies.
Streamlined Notification and Approval Process

Significant improvements have been made to the cheap sale notice system. Traders no longer need to endure lengthy waiting periods for approval from the Ministry of Domestic Trade and Consumer Affairs (KPDNHEP). The introduction of an online application system now provides a cheap sale notice number automatically upon completion of the application, drastically reducing the administrative burden.
Shortened Application Submission Period

The timeframe for submitting a cheap sale application has been substantially reduced from 14 days to just one day before the sale commences. This swift process is designed to better support traders' dynamic creativity and market strategies, ensuring that they can respond more agilely to market opportunities without being hindered by bureaucratic delays.
Continued Consumer Protection Measures

Despite the liberalisation of sale regulations, KPDNHEP has maintained existing provisions to safeguard consumers. Traders are still subject to penalties for making false or misleading statements in their cheap sale offers and advertisements. The MySales Tracker smartphone application has also been developed to allow users to review sale activities and easily lodge complaints regarding unethical or deceptive sales practices, ensuring transparency and accountability.

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How has the government eased restrictions on traders holding sales?

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