How have Apple stores in China been affected by the virus?

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Apple's Retail Operations in China Significantly Impacted by Coronavirus

Apple's retail stores in China have experienced substantial disruption due to the novel coronavirus outbreak, leading to widespread closures, reduced operating hours, and a significant drop in customer traffic. The company has indicated that it is gradually reopening these locations while prioritizing safety and a steady return to normal operations.
Widespread Store Closures

Both Apple's own retail outlets and many of its partner stores across China have been temporarily shuttered. This measure was implemented as part of broader efforts to contain the spread of the virus, which has infected over 70,500 people and claimed more than 1,700 lives in China as of the reporting period.
Reduced Operations and Customer Traffic

For stores that have reopened, operations have been significantly curtailed. These locations are functioning with reduced hours, and footfall has been notably low. This diminished customer engagement reflects both public health concerns and the broader economic impact of the virus on consumer behaviour in the region.
Impact on Production and Demand

Beyond retail, the coronavirus has also affected Apple's supply chain and product demand in China. While iPhone manufacturing facilities located outside Hubei province have reopened, their ramp-up has been slower than anticipated. Consequently, Apple has stated it does not expect to meet its previously issued revenue guidance for the March quarter, with worldwide iPhone supply projected to be temporarily constrained.

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How have Apple stores in China been affected by the virus?

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