How have consumer behaviours changed since the first MCO?

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Consumer Behaviour Shifts Since First MCO

Klang Valley shoppers are exhibiting less panic buying and stocking up of supplies during the current conditional movement control order (CMCO) compared to the initial movement control order (MCO) in March. Consumers feel more assured due to less stringent regulations, allowing for greater flexibility in daily routines and a clearer understanding of standard operating procedures (SOPs).
Reduced Panic Buying and Usual Supply Purchases

Unlike the initial MCO in March, where fear of shortages drove widespread panic buying, most shoppers in the Klang Valley are now purchasing their usual weekly supplies. Consumers interviewed indicated that the current CMCO, which began yesterday, has not caused the same level of anxiety. This shift suggests a more measured approach to grocery shopping, with individuals adhering to their regular purchasing habits rather than excessive stockpiling.
Increased Consumer Confidence and Understanding of Regulations

Consumers express greater assurance during the current CMCO due to regulations that permit more flexibility in daily activities. The ability to go out for shopping and conduct daily routines, albeit with restrictions, contrasts with the complete lockdown experienced during the first MCO. This perceived flexibility has reduced the urgency to hoard supplies, contributing to a calmer shopping environment in popular supermarkets.
Maturation and Enhanced Awareness from Previous Experience

The experience of the first MCO has led to a more mature and knowledgeable consumer base in Malaysia. Many individuals believe that the public has "wised up" and possesses a better understanding of how to manage the current situation and adhere to the prevailing SOPs. This increased awareness contributes to a less reactive and more informed approach to movement restrictions.
Lingering Instances of Hoarding Due to Confusion

Despite the general reduction in panic buying, some instances of empty aisles due to hoarding were still observed. One executive noted that this behaviour might stem from a lack of clarity regarding the different tiers of movement controls, such as EMCO, RMCO, and MCO, which can be confusing for some individuals. However, the overall sentiment points towards a population better equipped to navigate the current public health measures.

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How have consumer behaviours changed since the first MCO?

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