How is Aishah sustaining her business while offering discounts?

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Aishah Sustains Her Business Through Reduced Prices and Increased Patronage

Nasi lemak seller Aishah Othman is maintaining her business operations while offering discounts and free meals by adjusting her pricing strategy for side dishes and benefiting from increased customer traffic. She has observed that students often face financial constraints, prompting her to provide 10 free nasi lemak packets daily. Additionally, she sometimes allows students to pay only for the rice while providing the side dishes, known as lauk, free of charge.
Adjusting Lauk Pricing to Accommodate Students

Aishah has implemented a strategy of reducing the prices of her various lauk dishes. This adjustment aims to make her offerings more affordable for students who may be struggling financially. By lowering the cost of these accompaniments, she enables students to purchase meals that are more substantial than just plain rice, even if they are on a tight budget.
Offering Free Meals to Needy Students

Beyond discounted prices, Aishah has committed to providing 10 free nasi lemak packets each day to students who are identified as being in need. This initiative stems from her empathy towards students she has observed trying to save money or who can only afford basic meals. Her sign in the food cafe explicitly invites students who are hungry to approach her without hesitation, highlighting her dedication to ensuring no student goes without food.
Maintaining Profitability Despite Reduced Margins

Despite the discounts and free food provisions, Aishah states that she is still able to generate some profit from her stall. While acknowledging that the profit margins are not substantial, she expresses contentment with her current earnings. This suggests a careful balance between her charitable efforts and the financial viability of her business.
Benefiting from Viral Exposure and Increased Sales

The recent virality of her story on social media has led to a notable increase in the number of students patronising her stall. This heightened customer flow has, in turn, boosted her overall sales, allowing her to earn more money. The increased business volume appears to be a significant factor in sustaining her operations and offsetting the costs associated with her discount and free meal initiatives.

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How is Aishah sustaining her business while offering discounts?

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