How is Bayer Leverkusen using free tattoos to celebrate its Bundesliga title?

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Bayer Leverkusen Offers Free Tattoos to Celebrate Historic Bundesliga Title

Bayer Leverkusen is celebrating its first-ever Bundesliga title by offering supporters free club tattoos until the end of the season. This promotion, launched under the slogan "love that lasts a lifetime," allows fans to get inked at the club's home stadium, the BayArena. The initiative commemorates a historic breakthrough season for the club, marked by their unbeaten run of 49 games and the securing of their debut top-flight title on April 14, 2024.
Free Tattoos Available at the BayArena

Fans eager to commemorate Bayer Leverkusen's maiden Bundesliga championship can book appointments for free tattoos directly at the BayArena. This offer is available throughout the remainder of the current season, providing a tangible way for supporters to carry a lasting memento of this significant achievement. The club has designated its home ground as the venue for this unique celebration, connecting the fan experience directly with the team's success.
Commemorative Designs Available for Fans

A selection of 10 distinct tattoo designs has been curated for fans to choose from, each representing key aspects of the club's identity and its historic title win. These designs include the official Bayer Leverkusen club logo, a fist-bump motif paired with the club's founding year of 1904, and the specific date of their championship victory, April 14, 2024. Additionally, a stylized version of the Bayer cross, referencing the club's primary benefactor, the pharmaceutical company Bayer AG, is also offered as an option.
Rebates for Fans Unable to Visit the Stadium

For supporters who cannot secure an appointment at the BayArena, Bayer Leverkusen has arranged an alternative. Fans unable to get inked at the stadium will be eligible for a special rebate of '19.04 per cent' on the cost of tattoos obtained from a local, partner tattoo studio. This percentage cleverly references the year 1904, the founding year of the club, ensuring that all dedicated fans have an opportunity to participate in this celebratory initiative.

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How is Bayer Leverkusen using free tattoos to celebrate its Bundesliga title?

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