How is CAFD addressing the perception gap with global consumers?

Question

Accepted Answer

Council of Asean Fashion Designers Aims to Bridge Perception Gap with Global Consumers

The Council of Asean Fashion Designers (CAFD) is actively working to bridge the perception gap between Asean designers and global consumers concerning product, price, promotions, and place of distribution. This initiative aims to empower independent designers to successfully navigate and sell within the current global marketplace. CAFD is encouraging designers to focus on tailored clothing and high-quality materials, while also embracing innovative technologies and digital marketing strategies.
Enhancing Designer Visibility and Market Access

CAFD's core mission is to democratise the fashion industry by creating a more equitable environment for Asean designers. For decades, despite significant investment in promoting their work, Asean designers have often been categorised as emerging talents. CAFD seeks to change this by facilitating their integration into the global marketplace and enabling them to compete on a larger scale.
Strategic Committee and Expert Guidance

To achieve its goals, CAFD has established a new committee composed of leading professionals from the technology, fashion, media, and entertainment sectors. These individuals bring extensive business networks and marketing expertise to guide designers in expanding their reach internationally. The council also aims to provide designers with the knowledge and tools necessary to adapt to evolving consumer behaviours and the accelerated pace of digitalisation.
Leveraging Technology for Immersive Experiences

A key strategy involves the adoption of innovative technologies to enhance the consumer shopping experience. CAFD president Trang Le is set to produce a virtual fashion trunk show. This event will utilise artificial intelligence (AI) and augmented reality (AR) technologies, accessible via a dedicated mobile app, to offer consumers an immersive way to discover and purchase Asean artisan apparel.
Navigating the Chinese Market with Dedicated Advisors

Recognising the significant potential and challenges of the Chinese market, CAFD has appointed Chenguang Liu as its China advisor. Liu, who holds a position at the China International Cultural Communication Centre, will assist Asean designers in understanding China's unique marketing culture, thereby improving their chances of success in this crucial consumer landscape.

Reading history

Hide →

This history is cleared when the page is closed.

How is CAFD addressing the perception gap with global consumers?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends