How is Fama ensuring steady coconut supply in Kelantan?

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Fama Implementing Measures for Steady Coconut Supply in Kelantan

The Federal Agricultural Marketing Authority (Fama) is implementing several intervention measures to ensure a sufficient coconut supply in Kelantan for the upcoming Ramadan and Hari Raya Aidilfitri celebrations. These efforts include identifying and assisting wholesalers and traders facing shortages, establishing a steady inflow of stock, and sourcing coconuts from external suppliers to supplement the limited local production. Fama is also actively collecting district-level data to better manage and balance supply with demand across the state.
Identifying and Supporting Traders in Need

Fama has established a system at its operations centre within the Tunjong Rural Transformation Centre to identify wholesalers and traders experiencing coconut shortages. Through this initiative, the agency aims to provide direct support to those requiring supply, ensuring they can access the necessary stock to meet consumer demand during the festive periods. The selling price for coconuts in these instances is set between RM2.80 and RM3 per kilogramme.
Ensuring Regular Stock Replenishment

For traders and wholesalers in need of coconut supplies, Fama has set up a contact point at its operations centre. The agency ensures that stock is received and distributed on a scheduled weekly basis. This structured approach to replenishment is designed to maintain a consistent flow of coconuts, preventing significant disruptions to the market during critical times.
Sourcing External Supplies and Data Management

Recognising that Kelantan has a limited number of coconut plantations, Fama is actively collaborating with the Department of Agriculture to source coconuts from external suppliers. This strategy is crucial for augmenting the local supply. Concurrently, Fama is engaged in gathering district-level data to gain a comprehensive understanding of the supply and demand dynamics, which will aid in more effective resource allocation and management.

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How is Fama ensuring steady coconut supply in Kelantan?

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