How is Modi adapting his communication strategy for young voters?

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Modi Adopts New Communication Tactics Amidst Youth Protests

Prime Minister Narendra Modi's government is responding to recent youth-led protests by adapting communication strategies to engage with younger demographics, including increased use of social media platforms popular among this group. This shift comes in the wake of demonstrations that initially focused on exam irregularities but evolved to encompass broader concerns about unemployment and opportunities for young people. In an effort to connect with this demographic, Modi has begun utilizing Instagram, specifically by releasing his first vertical videos, a format widely consumed by younger audiences.
Increased Use of Instagram and Vertical Videos

Following the widespread youth protests, Prime Minister Modi has expanded his social media presence to include Instagram, a platform favored by younger generations. He has released his initial vertical videos on the platform, a format that has become a primary medium for communication among many young users. This move signifies an attempt to tap into and resonate with the communication preferences of young voters.
Addressing Broader Youth Grievances

The protests, which began over exam irregularities, quickly broadened to address deeper frustrations among young Indians regarding job prospects and economic opportunities. The government has acknowledged these concerns, with authorities attempting to engage with the youth and taking steps such as increasing penalties for exam paper leaks. These actions suggest an awareness of the need to address issues beyond the immediate cause of the demonstrations to mitigate broader discontent.
Government's Response to Protests

In the aftermath of the protests, the government has implemented several measures aimed at de-escalating tensions and addressing criticisms. Cases against protestors have been withdrawn in several cities following concerns about excessive force. Furthermore, legislative action has been taken to increase penalties for exam paper leaks, directly addressing one of the initial triggers for the demonstrations.
Social Media as a Tool for Demonstrators and Government

The protests highlighted the significant role of social media in organizing and disseminating messages among demonstrators. In response, the government, and Prime Minister Modi specifically, are leveraging these same digital channels. By adopting formats like vertical videos on platforms such as Instagram, the government aims to counter or engage with the narratives being spread online and reach a younger electorate more effectively.

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How is Modi adapting his communication strategy for young voters?

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