How is OPPO engaging the new generation of global users?

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OPPO's Strategies for Engaging the New Generation of Global Users

OPPO is actively engaging the new generation of global users through a multifaceted approach that prioritizes innovation in premium smartphones, an enhanced user experience, and strategic partnerships. This strategy is designed to align with the evolving demands of younger consumers who seek integrated solutions in imaging, artificial intelligence, battery performance, and connectivity. The brand's commitment to this demographic is underscored by its significant global user base, which has surpassed 740 million.
Enhancing Premium Market Presence Through Product Innovation

OPPO's focus on product innovation is a cornerstone of its engagement with the new generation. The company's average selling price (ASP) saw a substantial 14% year-on-year increase in Q2 2025, marking the fastest growth among leading smartphone brands, as indicated by Counterpoint Research. This surge in ASP reflects the success of OPPO's strategy to integrate advanced features that cater to the demands of young, tech-savvy consumers. The Find X9 Series exemplifies this, featuring cutting-edge imaging systems, such as the 200MP Hasselblad Telephoto camera on the Pro model, alongside AI-powered functionalities like AI Portrait Glow and AI Mind Space within ColorOS 16. These elements aim to transform smartphones into comprehensive content creation studios.
Reimagining Retail and Online Consumer Experiences

Beyond product development, OPPO is actively reimagining its retail and online presence to better connect with the new generation. The brand is creating immersive retail environments that offer customized service, allowing users to interact directly with OPPO's offerings. Online, OPPO is strengthening its global e-commerce footprint by leveraging platforms popular with younger shoppers. This includes establishing integrated storefronts and utilizing livestreaming on platforms like TikTok, thereby streamlining the journey from product discovery to purchase and creating a seamless, modern consumer journey.
Leveraging Strategic Partnerships and Brand Initiatives

OPPO's engagement extends to strategic partnerships and brand initiatives that resonate with the values and interests of the new generation. Under its "Make Your Moment" slogan, OPPO serves as the Official Smartphone Product Partner for the UEFA Champions League, utilizing its imaging technology to enhance the fan experience. Furthermore, through the "Culture in a Shot" initiative, in partnership with Discovery, OPPO is launching campaigns like "Every Culture Finds Its Stage" to capture and celebrate cultural performances globally. The brand also works with its OPPO Creation Ambassador, Ollie, to share technological insights, product experiences, and cultural narratives, fostering a sense of community and shared discovery among its users. The OPPO Photography Awards 2025, which has already garnered over 15.4 million submissions from 78 countries, further encourages creative expression and global participation.

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How is OPPO engaging the new generation of global users?

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