How is Proton e.MAS achieving over 300% growth in NEV sales?

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Proton e.MAS Achieves Over 300% NEV Sales Growth Through Multiple Factors

Proton's e.MAS division has experienced a substantial increase in New Energy Vehicle (NEV) sales, delivering 17,920 vehicles in the first half of 2026, marking a significant 321% year-on-year growth. This surge is attributed to a combination of factors including reduced ownership costs, a developing charging infrastructure, and an expanding dealer network, which have collectively driven the acceptance of their electric and plug-in hybrid models. The e.MAS 5 has emerged as Malaysia's leading electric vehicle (EV) by sales volume, while the e.MAS 7 PHEV leads the plug-in hybrid segment.
Dominance of Key NEV Models

The e.MAS 5 has established itself as the top-selling EV in Malaysia, with 10,793 units sold year-to-date by mid-2026. Following this, the e.MAS 7 has contributed significantly with 3,053 units sold in the same period. The e.MAS 7 PHEV has also secured the position of Malaysia's best-selling plug-in hybrid, recording 4,074 units sold year-to-date.
Consistent Performance of Plug-in Hybrid Variant

The e.MAS 7 PHEV has demonstrated sustained market demand since its introduction in February, consistently achieving over 1,000 deliveries each month. This ongoing success highlights the model's appeal and its ability to meet consumer needs in the growing plug-in hybrid market segment.
Strategic Factors Driving NEV Adoption

According to PRO-NET CEO Zhang Qiang, the strong acceptance of Proton's NEV offerings is a direct result of several strategic advantages. These include lower overall ownership costs for consumers, the continuous expansion of Malaysia's charging infrastructure, and the steady growth of Proton's dealer network, which enhances accessibility and customer support.
Future Growth Strategies

Looking ahead, Proton is focused on further enhancing its NEV sales performance. Plans are underway to expand production capacity, which aims to shorten vehicle delivery lead times for customers. Additionally, the company intends to upgrade its retail experience and actively participate in national initiatives related to vehicle replacement, signalling a commitment to long-term growth in the NEV sector.

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How is Proton e.MAS achieving over 300% growth in NEV sales?

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