How is Shopee leveraging content for the Raya season?

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Shopee Enhances Raya Shopping Through Content-Led Commerce Strategies

Shopee Malaysia is significantly leveraging content to enrich the Raya shopping experience by integrating livestreams, short videos, and creator recommendations into its platform. This approach aims to guide shoppers in their purchasing decisions while simultaneously empowering sellers and affiliates to expand their reach and sales. The platform's strategy involves creating a comprehensive festive ecosystem that combines inspiration, value, and convenience.
Shopee Live and Shopee Video Drive Significant Engagement and Sales

The platform's investment in Shopee Live and Shopee Video has yielded substantial results, with over 7 billion views recorded across these features in 2025. Sellers who actively utilized Shopee Live and Shopee Video saw their orders double during the recent Raya campaign. Furthermore, content driven by affiliates proved particularly effective, leading to a threefold increase in orders, underscoring the power of curated recommendations and engaging video formats in influencing consumer behaviour.
Expansion of Content Formats for the Shopee Bazar Hebat Ramadan Campaign

Building on the success of previous initiatives, Shopee is set to further expand its content offerings for the upcoming 2026 Shopee Bazar Hebat Ramadan campaign. This expansion will include an increased emphasis on livestreams, creator-led content, and entertainment features available on Shopee Live and Shopee Video. This strategy aims to build upon the established momentum of existing series, such as the #GRWS weekly fashion livestream, by providing a more immersive and engaging shopping journey for consumers preparing for the festive season.
Fashion and Entertainment Integrated into Festive Offerings

To cater to specific festive needs, Shopee has integrated fashion and entertainment elements into its Raya preparations. A fashion show at the recent Shopee House: Bazar Gaya Raya event showcased exclusive Ramadan-Raya collections from prominent brands including Siti Khadijah, Naelofar, Bulan Bintang, and Adnaa. Additionally, Shopee's Raya Fashion Lookbook, featuring styling advice from brand ambassadors Mimi Fly and Hael Husaini, offers curated selections and exclusive collaborations. Complementing these fashion-focused initiatives, Shopee has partnered with Viu to stream micro drama series starting February 16, with new episodes released daily, further enhancing the entertainment value for shoppers.

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How is Shopee leveraging content for the Raya season?

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