How is the RM100,000 in donated items valued and distributed?

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Celebrity Fundraising Effort Exceeds RM100,000 in Donated Goods

A four-day online fundraising event, organised by Prodigee Asia Talent, successfully gathered donated items valued at over RM100,000. The initiative featured celebrity participation, including Choo Hao Ren, Priscilla Abby, Xiaodong Guo, and Daniel Huang, who hosted live fundraising sessions from July 20 to 23. The collected goods commenced distribution the following day, July 24, reaching beneficiaries including the Kentang Fund, the Hope Branch, and an organisation supporting the Orang Asli community in East Malaysia.
Fundraising Period and Participants

The online fundraising activities took place over a concentrated four-day period, from July 20 to July 23. During this time, participating celebrities Choo Hao Ren, Priscilla Abby, Xiaodong Guo, and Daniel Huang engaged with potential donors through live online sessions. This allowed for direct interaction and immediate appeals for contributions of goods.
Value of Collected Items

The collective effort resulted in the acquisition of donated items with an estimated value exceeding RM100,000. This figure represents the total worth of the goods collected throughout the four-day fundraising campaign. The rapid accumulation of such a substantial value underscores the effectiveness of the celebrity-led online format.
Distribution Channels and Beneficiaries

Distribution of the collected items began promptly on July 24, the day immediately following the conclusion of the fundraising event. The goods were allocated to three specific recipients: the Kentang Fund, the Hope Branch, and an organisation dedicated to assisting the Orang Asli community in East Malaysia. This ensures that the donated items reached various segments of the population in need.
Organisational Framework and Timeline

The entire fundraising initiative, from the initial concept and program design to its final execution, was completed within a remarkably short timeframe of two weeks. This rapid development and implementation were managed by Prodigee Asia Talent, the company responsible for organising the event. The swift turnaround highlights efficient planning and coordination.

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How is the RM100,000 in donated items valued and distributed?

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