How is UA Finance leveraging the football tournament for loan promotions?

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UA Finance Launches Comprehensive Loan Promotion Campaign Tied to Football Tournament

UA Finance is actively engaging with the current football tournament through a multi-faceted promotional campaign aimed at driving loan applications and enhancing brand visibility. This initiative, running from June 12 to July 20, includes daily prize giveaways, a significant grand prize, and an innovative mobile roadshow featuring augmented reality elements. The company is also emphasizing its 24/7 cash services to cater to the needs of football enthusiasts during the event.
Daily and Grand Prize Gold Ball Giveaways

The core of the promotional effort involves the "GRAB A GOLD FOOTBALL EVERYDAY" campaign, which offers a daily prize of a 999.9 pure gold ball, valued at approximately HKD 5,700. This prize is awarded to the first eligible new or existing customer who successfully applies for a loan of HKD 50,000 or more each day. Over the 39-day period of the campaign, a total of 38 such gold balls will be distributed. Culminating on the Final Match Day, July 20, a grand prize of an ultimate "Heavy-Cup" Gold Ball, valued at approximately HKD 53,500, will be presented. In addition to these gold ball prizes, customers can also qualify for cash rewards of up to HKD 18,000.
Innovative 3D Mobile Truck Roadshow

Complementing the prize draws, UA Finance is introducing Hong Kong's first "UA 'Chrissie Super Shot' 3D Mobile Truck." This specially designed vehicle will tour across Hong Kong, Kowloon, and the New Territories from June 20 to July 19, a duration of 30 days. The truck will feature immersive 3D videos of brand ambassador Chrissie Chau, aiming to amplify the excitement of the football festivities. Additionally, the mobile truck's screens will serve as a hub for daily match reminders and updates on top scorers, keeping fans informed throughout the tournament.
Weekend Activities and Wider Campaign Reach

During weekends, the mobile truck will be transformed into a venue for football-themed games, offering participants the chance to win prizes such as limited-edition player cards or a "UA Tournament Guide." The broader marketing strategy for this campaign encompasses a wide range of channels, including television commercials, online platforms, major newspapers, and the interactive 3D mobile truck. This integrated approach aims to maximize reach and engagement with the public during the popular football event.

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How is UA Finance leveraging the football tournament for loan promotions?

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