How long did it take to produce and prepare for the Sambal Nyet Bilis launch?

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Sambal Nyet Bilis Production and Launch Preparations Spanned Over Nine Months

The creation and launch of Khairul Aming’s Sambal Nyet Bilis involved a comprehensive nine-month period of development and preparation. This extensive timeline included six months dedicated to the product's research and development (R&D), approximately two months for content creation and video shoots, and over a month specifically for launch preparations. This multi-stage process underscores the significant effort invested in bringing the new sambal variant to market.
Six Months of Research and Development

The foundational stage of Sambal Nyet Bilis's journey involved a six-month period of intensive research and development. This R&D phase included Khairul Aming working directly with fishermen at sea in Setiu, Terengganu, to gain a deeper understanding of anchovies, a key ingredient. This hands-on experience aimed to appreciate the challenges faced in catching anchovies and to inform the product's development from its inception.
Two Months for Content Creation

Following the R&D, the process moved into a two-month phase focused on content creation and production. This period was dedicated to developing the marketing materials and video content necessary to introduce Sambal Nyet Bilis to consumers. Khairul Aming mentioned that his team worked diligently during this time, with himself reportedly getting only about two hours of sleep per night in the week leading up to the launch, highlighting the intensity of this stage.
Over a Month of Launch Preparations

The final stage before the official release involved more than a month of dedicated preparations for the launch event. This extensive planning ensured that all aspects of the launch, including the highly publicised TikTok Shop livestream from Menara Merdeka Maybank, were meticulously organised. These preparations were crucial for executing a record-breaking sales event, which saw 150,000 bottles sold out in under two minutes.

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How long did it take to produce and prepare for the Sambal Nyet Bilis launch?

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