How many active users does Glance claim in India and Southeast Asia?

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Glance Reports Significant User Engagement in India and Southeast Asia

Glance claims a substantial user base, reporting over 150 million active users in India and more than 25 million active users across Southeast Asia. This widespread adoption highlights the app's success in engaging users through its unique lock screen content delivery model. The company's strategy focuses on leveraging the frequent interaction users have with their smartphones to disseminate news and other forms of content.
Glance's User Base in India

In India, Glance has amassed a user base exceeding 150 million active users. This figure underscores the app's significant penetration in one of the world's largest mobile markets. The service provides users with interactive content, including news, sports, and pop culture, directly on their phone's lock screen.
Glance's User Base in Southeast Asia

Glance also reports a considerable presence in Southeast Asia, with more than 25 million active users in the region. This expansion into diverse markets demonstrates the appeal of its lock screen content strategy beyond India. The company aims to further solidify its position by tailoring content to local preferences.
Strategic Partnerships for Growth

The company is actively pursuing collaborations to expand its reach. A recent announcement detailed a partnership with manufacturer Realme to integrate Glance's multilingual, personalised content onto the lock screens of its devices. This collaboration is expected to be deployed on approximately 30 million smartphones in India and 7 million in Indonesia by the end of next year.
Reaching Younger Demographics

Glance's strategy is particularly effective in reaching younger demographics, who are a significant portion of its user base. Aditya Goyal, Vice President & General Manager, Strategic Distribution Partnerships at Glance, noted that Realme is popular among youth, aligning with Glance's target audience. Surveys indicate that a high percentage of young adults in countries like Indonesia and India consume news via their mobile phones.

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How many active users does Glance claim in India and Southeast Asia?

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