How many aibo units were sold in the first six months of the ERS-1000 model?

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20,000 Units of the ERS-1000 aibo Model Sold in First Six Months

In the initial six months following its 2018 launch, Sony's ERS-1000 aibo model achieved sales of 20,000 units in Japan. This particular iteration of the robotic puppy is characterized by its 30-centimetre length, expressive eyes, flapping ears, and a nose equipped with a camera. Despite the discontinuation of sales for this model in Japan, Sony has affirmed that the aibo business will persist, with plans to expand its range of products and services. Sales of the aibo model will continue in the United States, where it is priced at over US$3,000.
ERS-1000 Model's Initial Market Reception

The ERS-1000 aibo, launched in 2018, quickly garnered attention and demonstrated strong initial sales performance. Within its first half-year on the market, the robotic pet sold 20,000 units. This model, measuring approximately one foot in length, featured advanced interactive capabilities including flapping ears, eyes designed to convey emotions, and a functional nose camera, contributing to its appeal among consumers.
Continuation of aibo Services and Business

Sony has stated that while sales of the ERS-1000 model will cease in Japan upon depletion of existing stock, essential services will remain available. Customers will continue to have access to technical support, replacement parts, and cloud subscription plans for storing their aibo's data and memories. The company emphasized that the aibo business itself is not ending and indicated an intention to broaden the offerings within the aibo product line.
Historical Context of aibo Sales

The aibo robotic pet has a longer history with Sony, dating back to its earliest iteration released in 1999. Between 1999 and 2006, the company sold more than 150,000 units across various models. However, Sony discontinued the aibo line in 2006 due to challenging business conditions at the time, before reviving the concept with the ERS-1000 model.
Ongoing Sales in the United States

While sales are being halted in Japan, the aibo robotic puppy will continue to be available in the United States. This international market remains a key region for the product, with the aibo retailing for upwards of US$3,000 in the US. No other countries are currently listed as sales territories for the aibo model.

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How many aibo units were sold in the first six months of the ERS-1000 model?

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