How many entries did the 2024 MPRA receive?

Question

Accepted Answer

The 2024 Malaysia Public Relations Awards Received Close to 170 Submissions

The 2024 Malaysia Public Relations Awards (MPRA) saw a significant level of participation, with approximately 170 entries submitted overall. This figure includes over 100 submissions from public relations agencies and in-house practitioners who competed across various traditional award categories.
Record Participation in Traditional Categories

Among the submissions, more than 100 entries specifically targeted the traditional award categories. These categories recognise outstanding work in public relations and communications, with a highlight being the prestigious Campaign of the Year award.
Expansion with New Award Segments

This year's MPRA, the 16th instalment, introduced two new segments to its offerings: the Media Awards and the Persuasive Pen Prize. The Media Awards segment alone featured 36 awards across 12 categories, acknowledging achievements in print, online, and broadcast media.
Focus on AI and Future Communication

The overarching theme for the 16th MPRA was "You and AI: Together Towards a New Era of Communication." This theme underscores the growing influence of artificial intelligence in shaping communication strategies, while also emphasizing the synergy between AI capabilities and human creativity, ethical considerations, and professional judgment.

Reading history

Hide →

This history is cleared when the page is closed.

How many entries did the 2024 MPRA receive?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends