How many Muslim tourists visited Malaysia last year, and what was the revenue?

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Malaysia Welcomed 4.5 Million Muslim Tourists, Generating RM14.7 Billion Last Year

Malaysia saw the arrival of 4.5 million Muslim tourists in the previous year, a figure that contributed RM14.7 billion to the nation's revenue. This significant influx highlights the substantial economic potential of Muslim-friendly tourism and hospitality within the country.
Significant Contribution to National Revenue

The tourism sector, particularly catering to Muslim travellers, has proven to be a substantial economic driver. The RM14.7 billion generated from 4.5 million Muslim tourist arrivals underscores the financial impact of this niche market. This performance indicates a strong demand for services and attractions tailored to the preferences and needs of Muslim visitors.
Global Muslim Travel Market Potential

The global Muslim population, estimated at two billion individuals, with 1.1 billion residing in Organisation of Islamic Cooperation (OIC) member countries, represents a vast and growing market. Projections from Mastercard-CrescentRating's Global Muslim Travel Index (GMTI) forecast that by 2028, 230 million Muslim travellers will generate spending worth USD225 billion (approximately RM987 billion), signalling a continued upward trend in this segment.
Initiatives to Boost Muslim-Friendly Tourism

To further develop and promote this sector, the Islamic Tourist Centre (ITC) is actively involved in providing assurance and recognition for Muslim-friendly accommodations and supporting around 220 Muslim-friendly tourist guides. Additionally, the organisation has been orchestrating the Islamic Tourism Month (ITM) programme, which features various offerings such as accommodation deals, travel packages, and curated experiences like mosque tourism and specialized beauty and spa services.

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How many Muslim tourists visited Malaysia last year, and what was the revenue?

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