How many new vendors joined Grab from Pasar Tani Kekal Putrajaya?

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Eighteen New Vendors Join Grab from Pasar Tani Kekal Putrajaya

Eighteen new vendors from the recently launched Pasar Tani Kekal Putrajaya have joined Grab Malaysia's platform, expanding the company's collaboration with the Federal Agricultural Marketing Authority (Fama). This initiative aims to digitise traditional Malaysian markets, allowing these vendors to reach a wider customer base through GrabMart and GrabFood. Since the partnership commenced in 2023, approximately 300 vendors from over 30 Pasar Tani and Pasar Tani Kekal locations have been onboarded.
Expanded Digital Reach for Traditional Markets

The integration of these 18 vendors from Pasar Tani Kekal Putrajaya signifies a deepening of Grab Malaysia's existing partnership with Fama. This collaboration is part of a broader effort to leverage technology to support the agrifood sector by enabling traditional market vendors to offer their fresh produce and food items via on-demand delivery services. This digital transition allows businesses to extend their reach beyond physical foot traffic.
Growth in Vendor Participation

Since its inception in 2023, the partnership between Grab and Fama has successfully brought nearly 300 vendors onto Grab's e-commerce platforms, specifically GrabMart and GrabFood. These vendors originate from more than 30 different Pasar Tani and Pasar Tani Kekal locations across key areas including Kuala Lumpur, Selangor, and Johor Bahru, indicating a consistent expansion of the digital marketplace for traditional goods.
Vendor Success Stories Highlight Digital Impact

The digital transformation has yielded tangible benefits for participating vendors. For instance, Muhammad Nur Iman Bin Aminunnajmi and his mother, operating Barangan Kering Julaidah, experienced a 12% increase in sales after joining Grab in October 2024. Similarly, Norlizawati binti Abdul Sukur, proprietor of Norliza Sayur, reported a 20% sales growth after joining the platform in May 2025, underscoring the positive economic impact of increased online visibility and accessibility.
Fama's Commitment to Market Strengthening

Fama has expressed its dedication to collaborating with partners like Grab Malaysia to enhance marketing and sales channels for local agriculture and agrifood businesses. By embracing modern approaches such as on-demand delivery, Fama aims to continuously improve the economic value and income potential for vendors in traditional markets, thereby attracting more participants to this vital sector.

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How many new vendors joined Grab from Pasar Tani Kekal Putrajaya?

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