How many tourists visit South Korea due to BTS?

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Approximately 800,000 tourists visited South Korea in 2017 due to their interest in the band BTS.

This figure represents over seven percent of the total number of visitors to the country in that year. The economic impact of BTS on South Korea's tourism and economy is substantial.
Limited-Edition Tourist Pass Launched

Seoul has introduced a special limited-edition tourist pass featuring the globally popular band BTS, who are also honorary ambassadors for the city. This pass, priced at KRW 39,900 (approximately RM144), offers 24-hour access to 35 major attractions. These include sites such as Gyeongbokgung Palace, MBC World, the Coreana Cosmetics Museum, and double-decker bus tours.
Additional Benefits for Passholders

Holders of the BTS-themed Discover Seoul Pass also receive exclusive discounts. These benefits extend to duty-free stores, various restaurants, and attractions like the Hello Kitty Island in N Tower and the Seoul Zoo & Sky Lift. The pass aims to enhance the visitor experience for fans and tourists interested in South Korean culture.
Significant Economic Contribution

The financial contribution of the septet to South Korea's economy has been estimated at an impressive US$3.6 billion (RM14.7 billion) annually. This economic value is comparable to the combined contribution of 26 mid-sized companies to the local economy. The band's global success, including topping US album charts in 2018, underscores their significant influence.

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How many tourists visit South Korea due to BTS?

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