How many unique child abuse ads did the investigation identify on Instagram?

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Investigation Identified Approximately 30 Unique Child Abuse Ads on Instagram

An investigation into Instagram's advertising system in India identified approximately 30 unique advertisements promoting child sexual abuse. These ads were served to a test account and, in some instances, allegedly linked users to Telegram channels offering illegal material for sale. Alongside the child abuse advertisements, around 20 adult pornography ads were also discovered.
Initial Response to Reported Advertisements

When the BBC initially reported one of the child abuse advertisements, Instagram's review team initially stated that the ad did not violate their community standards. This response was provided within 24 hours of the report.
Meta's Statement and Actions

Following the BBC's inquiry for comment, Meta acknowledged the issue, stating that no system is perfect and their review process might not catch every policy violation. The company subsequently reported that it had removed multiple ads, disabled accounts, and blocked links associated with the findings.
Government Intervention and Platform Allegations

The advertisements were deemed illegal in India and contravened Meta's own advertising policies. Hours after the BBC report, the Indian government summoned Meta representatives to address the matter. Some of the Instagram ads were alleged to have directed users to Telegram channels where illegal content was being sold.

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How many unique child abuse ads did the investigation identify on Instagram?

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