How many users contact businesses on WhatsApp daily?

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Over 175 Million People Contact Businesses on WhatsApp Daily

More than 175 million individuals engage with businesses on WhatsApp on a daily basis. This figure highlights the platform's significant role in facilitating daily commercial interactions. The messaging service has introduced new features to enhance this e-commerce functionality.
Introduction of Virtual Shopping Carts

WhatsApp has launched a virtual shopping cart feature, enabling users to aggregate multiple product selections into a single order. This functionality is designed to streamline the purchasing process for consumers and facilitate easier transactions with businesses. The service stated that this addition aims to simplify both buying and selling activities through chat interfaces.
Enhanced E-commerce Capabilities

The newly implemented shopping carts are particularly beneficial for businesses that offer a variety of items, such as restaurants or apparel stores. Users can browse available catalogs, select multiple products, and then send the combined order as a single message to the business. This contrasts with previous methods that might have required separate transactions for each item.
Global Rollout and Integration Strategy

The shopping carts feature has been rolled out globally on WhatsApp. This development follows Facebook's recent announcement of its intent to acquire Kustomer, a startup focused on customer service software. These moves indicate a broader strategy by Facebook to integrate e-commerce functionalities more deeply into its messaging platforms, including WhatsApp and Messenger.

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