How might unilateral implementation of new durian export methods affect Malaysia?

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Unilateral Changes to Durian Export Methods Could Jeopardise Malaysia's Entire Industry and China Market Access

The unilateral implementation of new durian export methods not agreed upon or inconsistent with the existing Phytosanitary Protocol could jeopardise Malaysia's entire durian industry and undermine the confidence of Chinese authorities in the nation's regulatory system. The opening of market access for fresh durians to China in 2024 is contingent upon strict adherence to the jointly agreed Phytosanitary Protocol, a framework that has been years in the making through extensive negotiations. In 2025, Malaysia's durian exports reached RM1.10 billion, with China representing a substantial RM868.09 million, or nearly 79%, of this total value.
Adherence to Protocol is Crucial for Continued Market Access

Compliance with the protocol, a pact between the Malaysian government and the General Administration of Customs of the People's Republic of China (GACC), is essential for maintaining access to the lucrative Chinese market. Any new methodology not officially approved or outside the agreed protocol's scope should not be implemented unilaterally. Such actions risk not only impacting the specific company involved but also jeopardising the nation's broader durian export sector.
Potential for Pre-cut Durian Exports Under Consideration

While some industry players believe that a proposed pre-cut durian export method could extend shelf life, reduce logistics costs, and broaden delivery options to China, this initiative is subject to rigorous evaluation. The Ministry of Agriculture and Food Security acknowledges the potential benefits but must also address concerns related to protocol compliance, quality control, food safety, and product traceability.
Safeguarding Reputation and Market Access Remains Top Priority

The unique selling point of Malaysian durians as premium tree-ripened fruit is intrinsically linked to their reputation. Any deviation from established protocols that compromises quality control or food safety could damage this image and, consequently, endanger the access to the Chinese market that was secured through prolonged diplomatic efforts. The ministry is committed to an open, fact-based approach to evaluating proposals while ensuring the long-term interests and premium standing of the Malaysian durian industry are protected.

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How might unilateral implementation of new durian export methods affect Malaysia?

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