How might WhatsApp use AI features offered to Indian businesses?

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WhatsApp could use its AI tools to let Indian businesses respond to customers around the clock and handle appointment booking
In May, WhatsApp offered businesses in India the ability to use artificial intelligence for customer-facing services such as responding to customers at all hours and booking appointments. This means businesses could use AI-powered features to manage common requests outside standard working times and to support scheduling needs through the messaging app.
AI-enabled customer responses for all hours
The AI capability offered to Indian businesses includes responding to customers at all hours. In practice, this points to using AI within WhatsApp’s messaging flow so customer queries can be handled continuously rather than limited to business hours.
AI-assisted appointment booking through WhatsApp
WhatsApp’s AI offering also covers booking appointments for customers. That indicates AI can be used to support the process of arranging meetings or services directly within WhatsApp, rather than requiring customers to switch to another platform.
WhatsApp’s business focus in India as it builds new services
India is described as WhatsApp’s largest market, with over half a billion users based on 2021 government figures. Against that scale, the AI features for businesses reflect an effort to expand WhatsApp’s services beyond its core role as a messaging app.
How the AI tools fit into WhatsApp’s broader push
WhatsApp’s AI features were presented alongside Meta’s broader plan to monetise WhatsApp’s large user base. In that context, AI-powered customer service and appointment booking are positioned as practical business functions that can drive more active use by companies operating in India.

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How might WhatsApp use AI features offered to Indian businesses?

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