How much did Starbucks Korea lose in sales following the Tank Day backlash?

Question

## Starbucks Korea reported a sharp decline in sales, but no figure was disclosed.

Accepted Answer

Starbucks Korea said the backlash over its “Tank Day” promotion caused a “sharp decline in sales,” but it did not give a number, percentage, or time frame for the loss. The company also said the controversy led to the dismissal of Son Jung-hyun, the head of Starbucks Korea, by the Shinsaege Group.

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How much did Starbucks Korea lose in sales following the Tank Day backlash?

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