How much might Netflix pay for F1 rights?

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Netflix's Potential Bid for Formula One US Broadcast Rights Remains Undisclosed

While Netflix is reportedly considering a bid for the United States broadcast rights of Formula One, the specific amount the streaming giant might offer has not been publicly detailed. The current agreement held by ESPN is valued between $75 million and $90 million annually and is set to conclude after 2025.
Netflix's Growing Interest in Live Sports

Netflix has demonstrated an increasing appetite for live sports content, a strategy acknowledged by co-CEO Ted Sarandos. This exploration into acquiring Formula One rights aligns with a broader company objective to expand its programming beyond traditional scripted and unscripted series. The success of its documentary "Drive to Survive" has evidently fuelled further interest in the sport.
Current US Broadcast Rights Valuation

The existing deal for Formula One's US broadcast rights is currently held by ESPN. This agreement is substantial, with estimates placing its annual value in the range of $75 million to $90 million. This figure provides a benchmark for any potential future rights holders, including Netflix.
Precedents for Netflix's Live Sports Acquisitions

Although Netflix has historically been selective in pursuing live sports rights compared to competitors like Amazon Prime Video or Apple TV, it has recently engaged in several high-profile acquisitions. In 2024, the streamer broadcasted the NFL's Christmas Day games and became the new home for "WWE Raw," indicating a strategic approach to acquiring premium live sporting events.

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How much might Netflix pay for F1 rights?

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