How much revenue did YouTube generate from in-app purchases?

Question

Accepted Answer

YouTube Generated US$110 Million in In-App Spending in Q1 2020

YouTube garnered US$110 million (RM479 million) in in-app spending during the first quarter of 2020. This figure represented the highest amount among major streaming applications globally for the same period.
Highest In-App Spending Among Streaming Apps

During the first three months of 2020, YouTube's in-app purchases reached US$110 million. This performance surpassed that of other prominent streaming services, positioning it as the leader in this specific revenue stream for the period.
Context of Increased Usage

This period coincided with a significant global increase in online activity due to widespread school closures. While Netflix recorded the highest number of installs with over 59 million, YouTube's services, particularly YouTube Kids, saw increased engagement and time spent by users.
Broader Impact of Pandemic on Digital Services

The surge in YouTube's in-app revenue occurred within a broader trend of increased usage across online gaming, streaming, and communication platforms. This phenomenon was largely driven by the global shift towards remote work and home-based activities as a consequence of the coronavirus pandemic. Video streaming sessions on mobile devices alone saw a 31 per cent increase in March 2020, as noted by analytics firms Apptopia and Braze.

Reading history

Hide →

This history is cleared when the page is closed.

How much revenue did YouTube generate from in-app purchases?

Loading

Was this article helpful?

Helpful

Not helpful

Report an issue

1

0

0

Share with friends