How much revenue could the Alphonso mango ban cost British businesses?

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The Alphonso mango ban could cost British businesses over £10 million in revenue.

The ban on European imports of India's Alphonso mangoes, which began on May 1 and is expected to last until December 2015, is anticipated to result in significant financial losses for British businesses. This measure, implemented by the European Union, was put in place following the discovery of fruit flies in previous shipments, which officials cited as a potential threat to crops.
Financial Impact on British Businesses

The prohibition on importing Alphonso mangoes is projected to have a substantial economic impact, with estimates suggesting that British businesses could lose over £10 million. This figure highlights the commercial significance of these mangoes to the UK market, particularly within communities that have a strong connection to Indian culture.
Consumer Demand and Popularity

British citizens demonstrated a considerable appetite for mangoes, consuming approximately 12 million of them in the previous year alone. The Alphonso variety is particularly cherished for its distinct qualities, including its perfumed aroma and smooth, fibreless flesh, making it a favoured choice for both direct consumption and use in various culinary preparations like lassis and chutneys.
Concerns Over Trade Relations

Beyond the immediate financial losses, there are concerns that the ban could negatively affect broader trade relations between the UK and India. Lawmakers have voiced that the European Union's action shows disrespect to a key trading partner. With ongoing free trade talks between India and the EU, the mango ban is seen by some as potentially jeopardising these discussions before they can gain momentum.

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How much revenue could the Alphonso mango ban cost British businesses?

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