How much savings did shoppers gain from the Rahmah Sale?

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Shoppers Realised Savings Through Rahmah Sale

Approximately 300 shoppers participated in the Rahmah Sale at Target Supermarket in Benut, Pontian, securing necessities at prices below market value. Specific savings were noted for rice and eggs, with the initiative aiming to alleviate financial burdens for consumers. The sale, a collaboration with the Ministry of Domestic Trade and Cost of Living, is held bi-monthly to provide accessible pricing on essential goods.
Individual Savings on Rice and Eggs

Norerna Md Sariyan, aged 28, reported significant savings on rice, purchasing a 10kg bag for RM28.99, which was approximately RM11.01 less than the usual market price of around RM40. Similarly, Haslina Selamat, 51, benefited from reduced prices on eggs, buying two trays for RM11.99 each, a saving of RM0.80 per tray compared to the typical RM12.79. These instances highlight the direct financial benefits experienced by participants.
Availability of Goods and Increased Footfall

The Rahmah Sale at Target Supermarket ensured a sufficient supply of goods to meet the demand from the roughly 300 individuals who attended. According to Neo Lay Yieng, an executive at Target Supermarket, customer numbers typically double during these sales. This increased patronage underscores the appeal and effectiveness of the initiative in drawing shoppers seeking value.
Operational Aspects of the Rahmah Sale

The Rahmah Sale is conducted every two months in partnership with the Ministry of Domestic Trade and Cost of Living for the Pontian district. This consistent schedule allows for planning and preparation by retailers like Target Supermarket, who must ensure adequate stock levels to accommodate the anticipated surge in customers. The supermarket has expressed its commitment to continuing support for this programme.

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How much savings did shoppers gain from the Rahmah Sale?

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