How much was donated for each bottle purchased?

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RM1 Was Donated for Each Bottle Purchased

For every bottle of Kevin.Murphy or Montibello products sold, RM1 was contributed to the Breast Cancer Welfare Association Malaysia (BCWA). This initiative was part of a broader breast cancer awareness campaign organised by R Beaute, a local distributor of these beauty brands. The campaign, which ran throughout October, saw participation from over 100 salons across Malaysia.
Campaign Collaboration for Breast Cancer Awareness

R Beaute partnered with the Breast Cancer Welfare Association Malaysia (BCWA) to conduct the breast cancer awareness campaign. This collaboration aimed to highlight the impact of breast cancer, a cause deemed particularly relevant to the hair beauty industry, which has a significant female workforce. Roy Kow, managing director of R Beaute, expressed his appreciation for the collective effort of the participating hair salons.
Nationwide Salon Involvement

The breast cancer awareness campaign engaged more than 100 hair salons throughout Malaysia. These salons actively participated in the initiative, which included branded campaigns like #PositivelyPink by Kevin.Murphy and #LovelyInPink by Montibello. The funds raised were specifically designated to support BCWA's efforts in promoting breast cancer awareness and health education.
Total Donation Amount Raised

Through the combined efforts of the participating salons and public support, the campaign successfully raised a total of RM2,118 for BCWA. This donation was formally presented to Liew Swee Lee, the secretary of BCWA, at their office in Petaling Jaya. The event was also attended by Shannon Chan, R Beaute's marketing manager.

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How much was donated for each bottle purchased?

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