How were the 3,000 finisher medals made sustainable and meaningful?

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The 3,000 Finisher Medals Were Made Sustainable and Meaningful Through Recycled Materials and Artisan Craftsmanship

The 3,000 finisher medals for the 7th edition of L'OCCITANE Malaysia's Race for Vision were crafted with sustainability and social impact at their core. These medals were not only a symbol of participation but also a testament to the brand's commitment to environmental responsibility and community empowerment, transforming discarded beauty packaging into a meaningful keepsake.
Medals Made from Recycled Beauty Packaging

A significant aspect of the medals' sustainability lies in their material composition. A total of 96kg of discarded beauty empties, collected through L'OCCITANE's ongoing recycling initiatives, were repurposed for their production. This process diverted waste from landfills and gave these materials a new life as part of a commemorative item for over 3,000 participants.
Handcrafted by Local OKU Artisans

Beyond the use of recycled materials, the medals' meaningfulness was amplified by the hands that crafted them. The 3,000 sustainable finisher medals were meticulously handcrafted by local artisans from AACE and Kawan Guni, who are part of the OKU (Orang Kurang Upaya, or persons with disabilities) community. This collaboration provided these artisans with an opportunity to showcase their skills and creativity, contributing to their economic empowerment.
Dual Functionality as Commemorative Item and Card Holder

The design of the medals further enhanced their value and sustainability. Each medal was conceived with a dual purpose, serving not only as a memento of the Race for Vision event but also as a functional card holder. This practical design ensured the medals would have continued utility beyond the event day, aligning with principles of longevity and reduced consumption.

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How were the 3,000 finisher medals made sustainable and meaningful?

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